August 8 and 9 will be the one of the most personal days of Brunch Electronik Festival 2025 as Von Dutch Loves debuts its own open-air stage, placing 20 amateur DJs on one of Spain’s most respected electronic platforms. Many, are playing their first-ever festival set.
Von Dutch Loves isn’t just hosting a stage at Brunch Electronik. They’re placing it at the center of the festival grounds, giving complete visibility to newcomers selected from over 1,200 applicants. In collaboration with Brunch Electronik, the fashion-meets-music imprint conducted a five-week open call focused on diverse, gender-balanced, genre-pushing sounds. The results feel like a snapshot of today’s underground: Amapiano, Electro Dark, Trance, Deep Techno, and more.
The stage structure itself reflects the ethos—360-degree, two-tiered, and surrounded by the audience. In the words of Brunch Electronik’s booking team: “The audience is the line-up.” With Von Dutch Loves, they’re not just saying that—they’re building it.
A Cultural Bet, Not Just a Brand Move
Von Dutch Loves only launched earlier this year, but it’s been busy. The label kicked things off with a capsule collection worn by Vintage Culture across Spain this summer, from Ibiza clubs to the streets of Barcelona. A surprise rooftop party in London with Blanche confirmed what insiders already knew: this isn’t nostalgia-core. Von Dutch Loves is here to shape the moment, not just sell merch. This partnership with Brunch Electronik continues that mission.
According to Von Dutch’s Jack Cheicka: “Von Dutch Loves was created to spotlight the next generation of cultural voices. Brunch shares our commitment to creativity, authenticity, and community. Together, we’re not just watching culture evolve; we’re actively shaping it. Supporting emerging DJs and building inclusive, creative spaces is just the beginning.”
Meet the 20 DJs Playing at Brunch Electronik with Von Dutch Loves on Stage
On August 8, the spotlight falls on:
On August 9, the decks are handed to:
The two-day stage is more than a showcase. It’s a symbol of democratized dance music, where amateurs become headliners in the span of one set. This Brunch Electronik debut is the brand’s loudest statement yet, but not its final one. From merch drops to global parties, Von Dutch Loves is shaping culture through curated moments and first-time opportunities. The limited edition range is already live at www.vondutchloves.com, and fans can follow @vondutchloves for announcements, DJ spotlights, and surprise event invites.
The future isn’t gatekept anymore. Von Dutch Loves is holding the door open, and the booth.