2018 is coming to a detailed! Before we are saying goodbye, it’s time to look again in any respect the nice instances we’ve had. To assist us keep in mind the yr, YouTube has launched their annual YouTube Rewind video. The platform has been making a rewind video yearly since 2010, however they’ve obtained heavy criticism in recent times. It hasn’t gotten any higher, both. As as we speak, YouTube Rewind 2018 has earned the title being probably the most disliked video to ever hit the positioning. It presently has 129 million views, with 2.2 million likes and 11 million dislikes!
Viewers had been so distraught with the video that they eliminated dislikes from Justin Bieber’s “Baby”, the unique most disliked video on YouTube, simply so this yr’s rewind would hit #1. While this was not the #1 spot that YouTube was aiming for, what actually went improper?
If you’ve contributed to the detest rely, you’ll in all probability agree that the video is tough to observe. It begins with Will Smith trying by means of some binoculars (which has turn out to be a meme), as much as a Fortnite Battle Bus full of a number of well-liked YouTubers. The relaxation the video is full of cringe-worthy Fortnite dancing and celebrities that don’t actually have something to do with YouTube.
Many viewers are upset that the video ignored key moments from channels like Pewdiepie, Logan Paul, and Shane Dawson. Instead, the rewind appears to smash approach an excessive amount of in eight minutes and centered closely on promoting materials.
Tech YouTuber Marques Brownlee, aka MKBHD, launched a video yesterday explaining the principle issues with YouTube Rewind. Brownlee was featured on this yr’s video and had a first-hand take a look at how the challenge went down. One the problems, he defined, was the manufacturing itself. Surprisingly, Brownlee explains how the filming took extraordinarily lengthy, with most the footage not even used. Take a take a look at his video right here.
A consultant from YouTube responded to this world outrage by issuing the beneath assertion to The Verge:
We’re hoping YouTube can study from the suggestions they’ve been receiving and enhance subsequent yr’s video. To be honest, they had been making an attempt to create one thing entertaining. They simply wanted extra route on what was truly memorable this previous yr.
If you haven’t seen YouTube Rewind 2018, check out what it takes to earn the title probably the most disliked video on YouTube. Lastly, tell us what you assume this yr’s rewind and what you imagine went improper.
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