In a statement released this morning, the AlphaTheta Corporation, known as the designer and developer of Pioneer DJ has announced new products under a new brand AlphaTheta.
For 30 years, since the introduction of the CDJ-500 in 1994, Pioneer DJ has been the market leader for professional DJ products. Walk into 90% of the booths in the world, and you’ll see Pioneer DJ.
Today, the company developing Pioneer DJ has announced they are launching new products under the brand name AlphaTheta.
AlphaTheta refers to the brain wave frequencies achieved in optimal performance which music has, and often does, have the capacity to do.
The statement states the brand will continue collaborative relationships with its worldwide network of DJs, artists, and creators who’ve helped shape the products. The new brand, AlphaTheta promises to embrace diversity and inclusion while celebrating the playfulness of DJing and producing music.
Find out more about AlphaTheta.
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