Kylie Jenner is on top her game. She was recently featured on the cover Forbes magazine as a young mogul to prove it and even tops the list . Still, she stands to lose her wealth according to .
Her empire was built on a strong social media influence. Her following, who became obsessed with the young woman's enhanced lips, swiped Kylie Cosmetics' lip gloss kits as soon as they hit the market. However, business experts find a crucial flaw in her brand: Kylie Jenner. Li Jin, an investment partner at Silicon Valley venture firm Andreessen Horowitz, on how it is dangerous for Kylie's brand to be so focused on the owner herself.
Her company is being compared to that Martha Stewart, whose business virtually evaporated. Stewart reached a famed success with a multitude products and content that revolved around her persona. Less than two decades later, her brand was worth a fraction its peak amount over $1 billion. Jin cites Preserve by Blake Lively and StyleMint by Mary-Kate and Ashley Olsen as examples this concept. These brands have been forgotten by most.
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