MTV Acquires Snowglobe Music Festival

Yes, that MTV. The channel the place you as soon as watched TRL as a child (and if not, you most likely do not know what MTV is), is doing most likely essentially the most musically related factor they’ve performed since TRL went f the air god is aware of how way back. It’s lengthy been a serious criticism that MTV pivoted away from music movies, nevertheless it’s an excellent stranger factor that MTV utterly missed the largest revolution in music the previous decade or so.

The rise EDM in America was largely ignored by MTV, who was content material to take a seat on the sidelines producing unwatched awards exhibits and rubbish actuality TV. Now MTV is lastly getting again within the recreation, and taking an enormous stake in a strong music competition. Snowglobe is one the extra distinctive festivals in America, in that it takes place outdoors within the snow-covered Lake Tahoe space round New Year’s Eve. It additionally performs host to an eclectic but strong lineup.

This 12 months’s lineup contains names like Rezz, RL Grime, Above & Beyond, and Eric Prydz to call a number of. MTV is planning to develop deeper into stay occasions and likewise reinvent its NYE protection. Snowglobe will now change into related with MTV’s Times Square studio, and develop the competition to extra dates and places.