MTV is making some big music competition strikes. The firm, owned by Viacom, has now acquired SnowGlobe Music Festival, a yearly electronic-driven occasion in South Lake Tahoe, CA.
This 12 months’s lineup consists of headliners Above & Beyond, Diplo, Eric Prydz, Rezz and RL Grime, plus Big Gigantic, NGHTMRE b2b Slander, 1788-L, Ekali, Baauer, Anna Lunoe and so many extra. Over 40 artists will take the stage over December 29 – 31 at one the season’s premier occasions.
With this, MTV says it’s taking “the pure subsequent step in its resurgence by increasing deeper into stay occasions.” The tv firm hopes to develop SnowGlobe music competition by including a number of dates and areas the world over.
Furthermore, Chris McCarthy, president MTV, VH1, CMT and Logo the corporate’s explicit curiosity in SnowGlobe over the remaining: “In a competition house the place many occasions have change into indistinguishable, SnowGlobe stands out with a singular combine music, sports activities, and artwork that makes it a favourite amongst artists and its rising viewers.”
This transfer is an attention-grabbing one, however a longtime leisure firm comparable to MTV should not have any downside pulling this f. Stay tuned for extra.
Sources: , | Photo: Jorgensen Photography