Skrillex is gracing the internet with some inspiring words today, as his label OWSLA celebrates seven years music and memories. Through the ups and the downs, the hard times and the good times, the man behind it all reflects on the journey thus far.
“I’ve done a lot reflecting during this break I’ve taken from the music industry and I’ve continued to realize that it’s really all about the journey,” Skrillex shares. “7 years music, culture, innovation, challenges. 7 years falling down and getting back up; never giving up. 7 years empowering young creatives. 7 years believing in new artists before the rest the world may understand. 7 years lettings things go even when you love them the most.”
He continues, “This is what gets me up in the morning. To say we are a record label would be putting us into a box. To say we are a clothing brand wouldn’t do us justice.”
It’s true. In seven years, OWSLA has come a long way. It’s more than a music or fashion label — OWSLA is a culture. It’s easy to hear, visualize, and fully realize that sentiment through the work musicians, artists, and the other creative minds behind the imprint.
For Skrillex, it’s as simple as this: THE EXCHANGE OF WISDOM AND EXPERIENCE FOR UNHINGED ENERGY.
“Owsla is just a stamp, an image, a ‘brand’ that represents whoever was involved in the experiences we’ve created. And in some way it’s kind like a family lost boys (and girls). Thank you for being involved.”
And, thank you, Skrillex. Here’s to seven more.
7 Years OWSLA
Photo Jas Davis