With the 2020 presidential election now only eleven months away, people living in the US are sure to see the amount advertisements for candidates skyrocket in the coming months. However, one place you won’t be hearing any ads is Spotify. The streaming company announced last week that it would be suspending the sale political advertising on its platform
“At this point in time, we do not yet have the necessary level robustness in our process, systems and tools to responsibly validate and review this content,” the company said in a statement to Ad Age. “We will reassess this decision as we continue to evolve our capabilities.”
Spotify’s ad-supported tier boasts 141 million users, none whom will receive political advertising in the new decade.
According to Ad Age, the new policy covers political organizations such as candidates for fice, elected and appointed ficials, Super PACs, nonprits and political parties. It also removes content that advocates for or against political entities and legislative or judicial outcomes. The company will not, however, control political ads that are embedded in for third-party podcasts, though they will still be subject to Spotify’s content policy.