Spotify Teams Up with Ancestry.com for DNA-Based Spotify Playlists

Maybe you already know your ancestry, precisely the place you got here from. Your heritage past your quick household tree. Or, perhaps you’ve been questioning. Either method, simply as fascinating a query is — What did they hearken to? 


Now,  is teaming up with Spotify to curate playlists based mostly on customers’ DNA. Anyone who has submitted an at-home DNA take a look at to Ancestry can hyperlink to the music streaming service to listen to the sounds their ethnic descent.

Not solely will Spotify embrace songs that had been in style or culturally vital, however the algorithm will think about your individual tastes. Based in your listening habits and selects out of your ancestral homelands, you’ll have the ability to uncover music like by no means earlier than.

The entire behind these playlists is to “encourage Ancestry’s] viewers to discover the soundtrack their heritage.”

Ancestry Executive Vice president and Chief Marketing Officer Vineet Mehra made a following the launch Spotify’s new function. “It’s a lot greater than the stats and the info and the report. How will we assist folks expertise their tradition and never simply examine it? Music appeared like an apparent method to do this.”

It ought to be identified — If you’re in any respect skeptical about information privateness, maybe handing over your DNA make-up isn’t the route you need to take.

 

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