More ladies are selecting up guitars than ever earlier than, in accordance with a brand new . Which is thrilling — as a result of this could inevitably imply extra females within the music trade.
The analysis carried out by guitar model Fender reveals that 50% younger, aspiring guitar gamers within the US and within the UK are feminine. Over current years, the corporate has focused millennials, not essentially females or males particularly.
Fender’s research additionally investigated the that means behind selecting up a guitar for the primary time. For 72 p.c gamers, it was to realize a life talent or enhance themselves. Meanwhile, 61 p.c needed to study to play songs for household, buddies, or just themselves. 42 p.c seen the guitar as half their id.
Fender CEO Andy Mooney spoke on the present tendencies he’s listening to — “Today’s gamers have grown up in a unique cultural context and widespread music panorama, and rising artists like Mura Masa, Tash Sultana, Youngr, Daniel Caesar, Grimes and Ed Sheeran are altering the way in which guitar is getting used. As a model, we're dedicated to creating instruments – each bodily and digital – that this technology creators wants for self-expression, now and sooner or later.”
And, on the supposed “Taylor Swift issue” — “There was additionally perception about what folks known as the ‘Taylor Swift issue’ perhaps making the 50 p.c quantity short-term and aberrational. In reality, it’s not. Taylor has moved on, I feel taking part in much less guitar on stage than she has previously. But younger ladies are nonetheless driving 50 p.c new guitar gross sales. So the phenomenon looks like it’s received legs, and it’s taking place worldwide.”
While this in all probability has far much less to do with Taylor Swift than one would possibly assume — the longer term is unquestionably feminine.
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