Marshmello’s concert within Fortnite will in all probability be seemed again on as a watershed second within the advertising and marketing world for music. Following the occasion, Marshmello skilled an enormous improve in engagement, views, and performs throughout social media and streaming platforms, proving devoted fanbase is a really highly effective software.
Now, the following musical group to try to capitalize on the facility Fortnite is Weezer.
The alt-rock band now has its personal island inside Creation mode within the recreation, and it’s not only for present. Players who go to the island will have the ability to hear Weezer’s upcoming self-titled album, generally known as The Black Album, earlier than it’s obtainable to the general public.
There is a brand new @Weezer themed island in @FortniteGame season eight which can also be taking part in the brand new album @RiversCuomo pic.twitter.com/tgNI3jDjr7
— Gef Keighley (@gefkeighley) February 28, 2019
The new Weezer album drops tomorrow, March 1. It’s unclear if Weezer World will exist past the album’s launch. What is evident, nonetheless, is that this positively isn’t the final time we’ll see musicians attempting to get in on Fortnite’s huge userbase.