Marshmello’s concert within Fortnite will most likely be regarded again on as a watershed second within the advertising and marketing world for music. Following the occasion, Marshmello skilled an enormous improve in engagement, views, and performs throughout social media and streaming platforms, proving devoted fanbase is a really highly effective device.
Now, the subsequent musical group to attempt to capitalize on the facility Fortnite is Weezer.
The alt-rock band now has its personal island inside Creation mode within the sport, and it’s not only for present. Players who go to the island will have the ability to hear Weezer’s upcoming self-titled album, referred to as The Black Album, earlier than it’s accessible to the general public.
There is a brand new @Weezer themed island in @FortniteGame season eight which can also be enjoying the brand new album @RiversCuomo pic.twitter.com/tgNI3jDjr7
— Gef Keighley (@gefkeighley) February 28, 2019
The new Weezer album drops tomorrow, March 1. It’s unclear if Weezer World will exist past the album’s launch. What is obvious, nonetheless, is that this undoubtedly isn’t the final time we’ll see musicians making an attempt to get in on Fortnite’s large userbase.