Joe Rogan made his EDM debut last month with Beardyman on “6am (Ready to Write),” which sampled Rogan’s reading the infamous daily routine Hunter S. Thompson. As absurd as the routine is, the music video for the track is even more so.
The video pulls no punches from the start, following the day a man who’s on a crazy bender, doing line after line whatever he can get his hands on, chainsmoking cigarettes, and just trying to retain his sanity (or perhaps escape it). At the point he runs out anything to put up his nose, it develops a mind its own and extends from his face on an adventure to find more drugs.
From here, it just gets weird. Really weird. And then it gets even weirder. Just when you think it’s done, it keeps on going and going in what will probably be my favorite music video the entire year.
Watch it below.
The visual is directed by the acclaimed Ian Pons Jewell who has previously worked with the likes Kanye West, Nao, Vince Staples, Rejjie Snow, and many more.