The music industry today is not what it always was. Times are changing fast, and it is always amazing to see the thoughts and views current artists. One the most respected and talented artists our time is Porter Robinson. He ended 2017 by giving us Virtual Self, who’s first live performance debuted on December 8th, 2017, in Brooklyn, New York. So, how does he feel about the music industry today?
Well, a recently uncovered e-mail from the producer tells all. The leaked e-mail, which was addressed only to key industry partners and friends, gives fans a closer look into Robinson’s views on the the state art and electronic music.
In the e-mail message, Robinson speaks to the ways in which pop has infiltrated electronic music since 2016, as well as his concern over how artists have been focusing more on making number one hits instead following their personal style. He also discusses his goal to reignite creative risk taking.
The message was confirmed by his management as authentic, as well as in Robinson’s replies on Twitter.
This is the e-mail that was sent out:
Virtual Self is my new side-project. With this E.P., I want to convey a certain kind ‘new nostalgia’ and resuscitate some things that have fallen out fashion, especially from the early 2000s.
Musically, the project is super super inspired by rhythm games and electronic music from that time period. I could talk endlessly about the techniques that I learned to make stuff sound like it was written in 2001, but that’s probably boring to you — but I tried to authentically incorporate IDM-y, jungly drum breaks, era-accurate trancy supersaw sections, early hardcore and j-core elements, but all morphed into something that sounds kind ‘big’ and thoroughly produced. In other words, I wanted to morph 2001 tropes into a 2017 production sensibility.
Finally — and this might be the goal that’s dearest to me — is to push electronic music in a different direction. As electronic music essentially converged with pop in 2016 (for the second time in the last 10 years, the other time being 2011), I think it’s pushed a lot artists away from risk-taking and passion projects. In the last two years, for most artists, all they really had to do was compromise their style by like 30% and add a safe, infensive tropical vocal to have a chance at having a hit — and I think for many, that temptation was too much.
In my opinion, electronic music is at its best and its healthiest when new, exciting, unexpected things are happening. This is a genre that thrives on novelty. And to be totally clear, I don’t think that Virtual Self, early 2000s trance, or digital abstract art are the solution or the future at all. But!! I DO think this style is something unexpected, and something I’m uniquely poised to make, because I love it. And that’s the precedent I want to set, or at least the approach I want to remind other artists .
I really, really, truly, love electronic music, and I want it to be as good as it can be. I hope that by doing something unexpected, I can shake things up and hopefully inspire other artists to do something weird.
Anyway, please listen and enjoy!
Thanks for taking the time to hear about all this.
– Porter Robinson