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Amnesia announced its full Presents programme for this summer last month. The Terrace will see the return of Sonny Fodera and Danny Howard with their specially curated house parties, complemented by a lineup of special guests throughout the season including Arielle Free, LF System, Chris Lorenzo, D.O.D, Dombresky, Jazzy, Miguel Bastida, and Oden & Fatzo (Live). New for 2024, the Club …

Fireground will release a new EP, ‘Love Letter’, later this week. Have an exclusive first listen to the title track below. On their fourth EP for Tresor Records, the Italy-born, Germany-based duo harness the Mediterranean warmth and energy of their live sets into four sun-licked house and techno groovers. Crafted from filtered synths, blissful …

MasterSounds has announced it is ceasing production of new DJ mixers, FX units and more in its current range of products. Sharing the news on the company’s social media accounts yesterday (Tuesday 11th June), MasterSounds founder Ryan Shaw said, “As we hit mid-2024, I wanted to give everyone reading this …

Daisy Moon will release a new EP, ‘System Creak’, later this week on Shanti Celeste and Gramrcy’s Peach Discs label. Have an exclusive first listen to ‘Tonyo’ below. On her first release since 2022’s head-twisting single ‘No Xylem’ for Rhythm Section, the Bristol-based producer and DJ taps into the bubbling …

Indira Paganotto and Joseph Capriati will release a new collaborative two-tracker, ‘Mantra’, later this week. Have an exclusive first listen to ‘Ananda’ below.  Fresh from the cover of DJ Mag’s May print issue, Spanish ‘Psy-Mama’ Indira Paganotto teams up with current DJ Mag North America cover star Joseph Capriati for the star-studded …

Two classic Japanese techno albums, by Susumu Yokota and Ken Ishii, are set to be reissued this September to mark their respective 30th anniversaries. Tokyo label MUSICMINE will oversee the updated release of Ishii’s ‘Reference To Difference’ and Yokota’s ‘Acid Mt. Fuji’. The reissue of the former will mark the …

A new FLINTA-focused turntablism and vinyl event is set to take place at Dalston Superstore later this week. The event – run by London-based community platform Vinyl Bitch – is dedicated to empowering and celebrating FLINTA (Female, Lesbian, Intersex, Nonbinary, Trans, Agender) individuals in the art of turntablism and vinyl …

Kiss Nuka has announced a new EP, ‘Witches Brew’, and shared the title track. Listen to it below. Marking the Indian artist, producer and activist’s debut on Jamz Supernova’s Future Bounce label, the four-track EP will be released on 5th July.  “Witches Brew is my electro-pop experiment,” Kiss Nuka said …

AK Sports’ CLUB MADHOUSE label will release its debut V/A compilation next week. Have an exclusive first listen to Shake Daddy’s contribution ‘Feeling So’ below. The 14-track collection – out 13th June – features a cast of eminent international exports and breakthrough Aussie talents innovating across the club music spectrum, …

namesbliss has dropped his debut album, ‘Lively Experience’. You can listen to it below. The self-released long player from the Enfield MC is out now and packs in production from frequent collaborators Vagrant Real Estate, on opener ‘Time and Space’, scruz, Oakland, Parkland and others. The album follows the release of …

Peggy Gou has released her debut album via XL Recordings. You can listen to it below. Out today, ‘I Hear You’ includes her current Salvador Dali-inspired single ‘Lobster Telephone’ — described in a press release as “a perfect distillation of the kind of balmy, technicolour house music that Gou is …

A number of music collectives, labels and promoters have pledged their support to the cultural boycott of Israel. Dark Entries, Techno Queers, Dweller, Noise Not Music, Night Slugs, 8-ball community, and FIST are among those from the music and nightlife communitiy endorsing The Palestinian Campaign for the Academic and Cultural Boycott …

Kaytranada has unveiled his new album, ‘TIMELESS’. You can listen to it below. Out today via RCA Records, ‘TIMELESS’ features a number of guest spots, including Channel Tres (‘Drip Sweat’), PinkPantheress (‘Snap My Finger’), Childish Gambino (‘Witchy’), Tinashe (‘More Than a Little Bit’), Thundercat (‘Wasted Words’), Dawn Richard (‘Hold On’), …

Swedish House Mafia have unleashed their eagerly awaited new track ‘Lioness’ featuring Niki & The Dove. You can listen to it below. The flute-laced number was scheduled to drop back in April but has been delayed since then. ‘Lioness’ is set to appear on trio’s second album, the follow-up to …

BAMBII has shared a new single and video. You can check out ‘SHH’ below.  The Toronto-based also directs the video, while the track itself reflects her work on 2023’s critically acclaimed ‘Infinity Club’, which won a JUNO Award for Best Electronic Album, Canada’s equivalent to the GRAMMY Awards.  That record …

A new compilation championing underground dance music from a cast of femme and non-binary talent is landing later this week via New York label Air Texture. Have an exclusive first listen to DJ Delish’s contribution ‘KEEP THE CHANGE’ below. Curated by VARSHA and 4AM NYC, ‘IYKYK ~If You Know You Know~’ showcases 17 …

Only Now will release a new EP, ‘Eyes of Pain’, on Sepehr’s Shaytoon Records later this week. Have an exclusive first listen to 3Phaz’s remix of ‘Time’s Up’ below. On his first solo release of the year – following a pair of collaborative singles with Esther, and Flore & Prettybwoy – the …

Adiel is the latest artist in our How I DJ series, giving DJ Mag an exclusive insight into how she approaches her all-vinyl DJ sets. The Danza Tribale label boss shares techniques for creating long blends and quick mixing while using vinyl, along with tips for packing your record bag …

Tripalium Corp will release the 30th edition of its Acid Avengers EP series later this week. Have an exclusive first listen to Posthuman’s ‘Three Oh’ below. To celebrate the milestone occasion, the French imprint has called on three duos that share the same “passion for the groove” for a split 12” of breakneck …

Nia Archives will be performing on a train on the way to Glastonbury Festival later this month. The UK junglist, who will also be performing at Glastonbury, will be leading a rave on a train headed to nearby station Castle Cary, leaving from London’s Paddington, on 26th June. The Great Western …

Paramida’s Love On The Rocks label is toasting its 10th anniversary with a new V/A compilation, ‘Sky Is The Limit’. Have an exclusive first listen to E-Talking’s contribution ‘Mystere de l’Amour’ below. The nine-track compilation – out later this week (7th June) –  embodies the notion of “chosen family at …

In honour of Pride month, Apple Music has shared a selection of specially commissioned mixes by LGBTQ+ DJs and rights advocates from around the world. The 10 mixes are available to listen to via Apple Music, with DJs invited to put together sets that represent Pride celebrations in their respective …

Ship Sket will release a new EP, ‘England as a Succubus’, next week via Illegal Data. Have an exclusive first listen to ‘Parallel Vengeance Identity’ below. On his third extended offering, the Dorset-born, Manchester-based DJ and producer pulls from a deep, dark well of creative influences, from the purple prose of Angela …

Binary Algorithms will release a new EP, ‘Registers’, via his own Furatena imprint next week. Have an exclusive first listen to ‘Register #04’ below.  Following on from Robert Cosmic and Saigg’s intercontinental electro link-up, ‘Superficial Information’, from February and his own sharp-shooting techno collab with Chicago’s Zvrra last October, Bogotá’s …

Nicolás Jaar, Suzanne Ciani and KMRU are among a wide cast of artists who’ve contributed tracks to a new compilation raising funds for Palestinian children who have been affected by the Israeli military’s ongoing assault on Gaza. The digital-only ‘ENOUGH!’ compiles 62 tracks, and is available to purchase via Bandcamp …

London-based queer party Fiasco! is launching a residency at Corsica Studios. Set to take place at the London club on a regular basis going forward, the first event is tonight (Friday, 31st May). It will take in sets from C.FRIM, Jay Duncan and party founder Reece Spooner, as well as …

PinkPantheress has explained why her songs tend to be short. In a promotional interview for ABC News‘ Prime Playlist feature in support of her new single ‘Turn It Up’, the UK artist said she believes “a song doesn’t need to be longer than two minutes-30”. Elaborating about her production process, …

Martin Garrix has been announced as the first headliner for AMF 2024. The Dutch heavyweight will perform at Amsterdam’s legendary Johan Cruijff ArenA on the 19th October, marking his fifth time returning to the AMF stage. More names – including another yet-to-be-announced Dutch DJ – are set to be added to the line-up …

Sara Landry and ALT8 will release a new collaborative single, ‘Heaven’, later this week. Have an exclusive first listen to the track below. The California-born, Austin-raised high priestess of hard techno – who recently graced the cover of DJ Mag North America – teams up with Irish artist ALT8 for a …

Alinka has announced a new EP, which is set to arrive courtesy of Gudu Records. You can listen to the first single, ‘Freedom Dance’, below.  Slated to land via Peggy Gou‘s label on 14th June, this will be the DJ and producer’s first appearance on the imprint, adding to a back catalogue …

Oberhiem has announced a new poly synth at Superbooth 2024 called the TEO-5, which the legendary synth company says is “compact and affordable”. The new unit features five voices of truly analogue polyphony, and is a cutdown size compared to the company’s other poly synths like the OB-6. Oberheim’s reputation …

Moog Music has announced a new semi-modular FX unit called Spectravox. The new piece of hardware is based on Moog’s classic 907 Fixed Filter Bank from the 1960s, and designed to create “lively drones and colourful tonal sweeps on its own, and [add] resonant depth and psychedelic spectral movement to any …

Nyege Nyege Festival will return for 2024 under the theme Afrogalactic Carnival. The ninth edition of the Ugandan festival will run from 14th November through the 17th at a new location at the source of the Nile by Jinja. The theme will aim to highlight “future-forward music with ancestral traditions”, …

DJ Holographic’s debut album will be titled ‘House In The Dark’. Listen to the new single, ‘Gemini’, below. The latest track follows ‘Taurus‘ and ‘Aries‘, out in July as a 12-inch EP, making up the first part of the Detroit DJ’s first LP. Three more seasonal EPs are still to …

Avicii’s ‘Hey Brother’ has reached 1 billion streams on Spotify, almost a decade after its release. Watch a new interview with featured vocalist Dan Tyminski on the milestone achievement. Initially released in 2013 as a single from his debut album, ‘True’, ‘Hey Brother’ has become the fifth track by the late Swedish …

Glastonbury’s Block9 has announced the line-up for this year’s festival, including the return of its Genosys stage for the first time since 2019. Back after a five-year hiatus, the giant brutalist structure will resume its place in Block9 West with a forward-thinking line-up of local and international talent. Chicago luminary Honey …

Skrillex has released a new single, ‘Push’, in collaboration with Hamdi and TAICHU. Check it out below. The highly-anticipated track landed today (24th May) on Skrillex’s OWSLA imprint, having been originally premiered by Jyoty on Rinse FM last year. Watch a video of Skrillex playing the track live here. ‘Push’ marks the US heavyweight’s first collaboration with …

UNTOLD has announced a new wave of artists performing at its 2024 festival. Ahead of its ninth edition, which will take place from 8th-11th August in Cluj-Napoca, Romania, the festival has almost completed its line-ups across four of the eight stages. New additions on the Galaxy stage include Stephan Bodzin (Live), …

SONOS has announced a long-rumoured set of wireless headphones called Ace. The new cans feature Spatial Audio, dynamic head tracking, lossless audio where supported, Active Noise Cancellation (ANC), and Dolby Atmos. Ace also feature the ability to connect directly to SONOS soundbars and use their acoustic modelling tech to create a …

Michael Bibi will bring his ‘One Life’ tour to Ushuaïa Ibiza this summer. Announced yesterday (24th May) via social media, the one-off show will mark the British DJ and producer’s first on the White Isle since announcing he was cancer-free. Bibi will be joined by a specially curated selection of guests on Friday 20th …

Chloé Caillet has teamed up with Nyra on a new single, ‘Last One For Today’. Check it out below. After launching her own SMIILE imprint with solo single ’12 Inch Acid’ in January this year, Caillet and London-based DJ, producer, fellow label head and Adonis resident, Nyra, present the second release on the …

Next Friday (31st May) we welcome Eli & Fur to DJ Mag HQ. Ahead of the release of their just announced album, ‘Dreamscapes’ — which is out September 27th — Eli & Fur will be dropping into DJ Mag HQ for a 60-minute set. Eli & Fur have also just …

DJ Mag has announced a new party at Soundcheck DC this July, headlined by WHIPPED CREAM. The Canadian DJ and producer will play at the downtown venue on Thursday 25th July, alongside a host of artists yet to be announced. Kicking off at 10PM until late, the party will showcase WHIPPED …

Lauren Flax and DJ Slugo have dropped a new EP, ‘Ghetto Shh / Get Up’, on Moveltraxx. Give it a listen below. Joining forces for the first time since their collaboration on Big Dope P’s ‘Work Move Shake’, the duo deliver two 140bpm belters infused with their signature acid and ghetto …

KAYTRANADA has revealed he will be releasing a new album in June. Titled ‘TIMELESS’, it will be the US producer’s third studio album and follow on from 2019’s ‘Bubba’. In social media posts, he revealed that recent singles ‘Lover/Friend’, featuring Rochelle Jordan, and ‘Stuntin’, featuring Channel Tres, will both appear …

Kassian will release their new ‘Supercontinent’ EP later this week on !K7 Records. Have an exclusive first listen to ‘Yami’ below. Synthesised from their new hardware-heavy studio in a north-east London container complex, the duo’s second EP of the year – following March’s ‘Fleuron Drift’ – speaks directly from the …

Nemzzz has dropped a new single titled ‘ATM’. Watch the video below. The Manchester rapper has collaborated with producer Zel for the follow-up to his debut mixtape ‘DO NOT DISTURB‘, released this past March with lead single ‘L’S’. The new black-and-white video, directed by DonProd, documents 24 hours in the …

Suzi Analogue and Jlin have teamed up for a new single called ‘Nice 2 Meet U’. Watch the video below. The track, which Jlin produced from stems of Suzi Analogue’s ‘Stay Ready’, is off of the New Normal founder’s upcoming mixtape ‘ONEZ‘ for Disciples. Due out on 31st May, it …

Lyas will release their debut EP, ‘Lazos’, later this week. Have an exclusive first listen to ‘Todo Nos Lleva’ below. The Buenos Aires-based duo – comprising Catriel Nievas and Sáccea – traverse a luminous palette of ambient and shoegaze on their inaugural release, arriving via independent Argentinian imprint, Nodo. Sculpted to evoke “sensory states …

Eric Prydz has announced the full line-up for his audio-visual [CELL] residency at Hï Ibiza. The DJ and producer has invited an array of guests to join him in Ibiza, including Adam Beyer — who will play six shows as a special guest — Ukrainian producer 8Kays, Airrica, ANNA, Cristoph, Eli Brown, …

Belfast is getting its first-ever city centre Night Czar. Belfast One Belfast’s Business Improvement District (BID) has teamed up with the Cathedral Quarter BID and the Linen Quarter BID to appoint this new role in support of the developing the city’s night-time economy.  The Night Czar’s role includes being the …

BBC Radio 6 Music has announced Change The Tune, a new programme aimed at raising awareness around the impact of online abuse on artists. The initiative will take place on-air, on its website, and on social media, where artists, presenters  and mental health professionals will share their experiences and discuss …

4GB Festival in Georgia has cancelled its 2024 edition amid ongoing protests and political unrest in the country.  The event announced its decision via social media yesterday, 16th May. “Based on the situation in the country, we consider it unjustified to hold a festival at this time,” organisers wrote on …

Indian label Qilla Records is celebrating 100 releases with new compilation, ‘Chakravyūh’, out next week. Have an exclusive first listen to Zequenx’s contribution, ‘Retrograde’, below. Named after a spinning wheel in Sanskrit, the label’s centennial release pays homage to a decade of nurturing and advancing India’s burgeoning electronic scene, told through the medium of …

When it comes to Rachiid Paralyzing’s restless strain of club music, the devil is in the details. His recent double EP for Artificio, ‘Mega Tempo’ is a labyrinth of intricate polyrhythms and highly-textured, babbling electronics, fitted together with the kind of meticulous precision best appreciated in the earlier stages of the rave. Based out of Barranquilla …

Noods Radio has begun raising funds to save its Bristol headquarters. Mickey Zoggs, the pub that houses the independent station, is at risk of closing its doors for good due to the lease ending. The platform has been told that it will need to buy the building if it wants …

Air have announced that their ‘Moon Safari’ Royal Albert Hall show will also be live streamed.  The French electronic band are due to perform their seminal debut album in its entirety at the London landmark on Thursday 30th and Friday 31st May.  A new partnership with DRIIFT will see the …

Josh Wink is celebrating the 30th anniversary of his legendary Ovum Recordings label this year. To mark the occasion, he’s announced a new EP and released its first single, ‘The Deepness’. The track – out tomorrow (17th May) – is taken from Wink’s forthcoming two-track EP of the same name, and features …

Orbital are releasing a remix of Energy 52’s trance classic, ‘Café del Mar’, later this week. Have an exclusive first listen and watch the music video below. Out 17th May via Superstition Records, the rework rounds out a new double-A package which sees the 1993 hit, written by Kid Paul and Cosmic …

Help Musicians and DJ Mag are launching a new programme aimed at supporting emerging UK artists in electronic music.  The Electronic Music Award in Association with DJ Mag will provide 30 electronic music creators with a 12-month career accelerator programme, with each awardee receiving up to £3,000 toward a chosen …

Moonchild Sanelly’s latest single is titled ‘Scrambled Eggs’. Watch the video below. The South African artist has collaborated with producer Johan Hugo on the new track, ushering in her next album coming later this year. She shares the culinary inspiration for the track: “When I started staying in the GOOD …

No Bounds has announced its return for 2024 and the first acts on its festival lineup. The independent Sheffield event, which cancelled its 2023 edition citing the cost of living crisis and increases in production costs, among other reasons, will be back with its seventh edition on 11th October through …

Ghostface Killah has dropped his new album, ‘Set The Tone (Guns & Roses)’. Check it out below.  The new LP marks Ghostface Killah’s 12th studio album to date, his debut release on the Mass Appeal imprint, and his first-length album release in five years, following 2019’s ‘Ghostface Killahs’. The 19-track …

Kyiv’s Strichka Festival has unveiled the line-up for its tenth-anniversary edition.  The Ukrainian festival will take place at Strincka Factory on 18th and 19th May. The weekend event will see performances from the likes of Ben Frost, Enrica Falqui, Charlotte Bendiks, Marie K, Foa Hoka, and more.  The theme for …

Spain’s Balearic Islands are set to introduce stricter drinking laws in a bid to crack down on “excessive tourism”. Under the expanded law, which comes into force on Saturday (11th May), popular areas including San Antonio in Ibiza, Playa de Palma and Magaluf in Majorca will be subject to new sanctions on …

Isaac Carter and Callum Asa have linked up for a new EP, ‘Both Sides’, on the former’s OCHI imprint. Have an exclusive first listen to ‘Drift’ below. On their debut collaboration, the London-based producers tap into a cornucopia of club-wise sounds – from the deep house wares regularly shelled on Carter’s Rinse FM …

Bugzy Malone has released his new album, ‘The Great British Dream’. Out today (Friday, 10th May) via his own B. Somebody Records label, the 15-track record marks his first studio LP since 2021’s ‘The Resurrection’. The Manchester rapper describes the new album as a “blueprint” for anyone looking to empower …

Manami has released a new six-track EP, ‘Dreaming Still’. Marking the inaugural release on the Tokyo-born, London-based DJ and producer’s new label Virtual Myth Recordings (VMR), the EP explores breakbeat, drum & bass, sub-heavy basslines and euphoric melodies. Speaking about the record, the former DJ Mag Artists To Watch said: …

I. JORDAN has released their debut album, ‘I AM JORDAN’. Listen to it below.  Out today (Friday, 10th May) on Ninja Tune, the 12-track record features contributions from Sister Zo, TAAHLIAH and Felix Mufti. It was originally announced in February with the sharing of the track ‘Real Hot N Naughty’, …

Richie Hawtin is set to debut a new live show concept at two festivals over the course of May and June. DEX EFX X0X will build on the concepts of his classic ‘Decks, EFX & 909’ series of compilations from 1995 to 2005, adding various new technological advancements into his …

Ghostface Killah has enlisted Method Man, Nas, Raekwon, and many more to appear on his new album.  Slated for release on May 10th, ‘Set the Tone (Guns & Roses)’ will serve as the follow-up to the Wu-Tang Clan rapper’s 2019 album, ‘Ghostface Killahs’.  Other artists with guest spots on the …

Significant Other is launching a new imprint, Pain Management, with the four-track EP, ‘When It Rains’. Have an exclusive first listen to the title track below. On his first full length release since 2021’s ‘RESIDUUM’, the Brooklyn-raised, Berlin-based DJ and producer delivers a suite of twisted floorfillers, served up with lashings of sub weight, …

Kasra V has launched a new label, V-sion, which will kick off with the release of a new nine-track compilation. Set for release on 2×12″ vinyl and digitally on Friday, 14th June, ’10:10 Kasra V Presents 10 Years On NTS Radio’ celebrates Kasra V’s rise as a DJ and producer over the …

FKA twigs has been cast alongside Nicolas Cage in a new horror film, called The Carpenter’s Son. Directed by Egyptian-American filmmaker Lotfy Nathan, the movie places the story of Jesus’ childhood into a horror context, according to a report by Deadline. Shooting for the film begins this summer. “The Carpenter’s Son tells …

Ibiza Rocks has announced its summer 2024 programme. The 2500-capacity open-air venue, best known for its poolside parties, has announced a range of DJs set to grace the stage this summer, including Ben Hemsley, D Block Europe, Craig David, and more.  To kick off the season, Jazzy will headline the …

KAM-BU has dropped a new single, ‘Bring Me Up’. Check it out below Out via the DnB All Stars imprint, ‘Bring Me Up’ stays true to KAM-BU’s sound-system-influenced style, layering drum & bass-influenced instrumentation over poignant lyricism.  The new track follows his recent collaborative release with Jeshi, ‘In the Wind’, …

Excelsior Ruth will release her eponymous debut EP later this week on High Priestess Recordings. Have an exclusive first listen to ‘Dream Of Night (Drinkwater’s Dawn Return Mix)’ below. Marking the inaugural release on High Priestess, South London’s newest hotbed for cosmic club sounds, Excelsior Ruth delivers four spellbinding electronic transmissions, alongside a …

WDDS will release his debut LP, ‘Migration’, later this month on Hectare Discs. Have an exclusive first listen to the title track below. Following releases for Woozy and Accidental Meetings, as well as a string of transfixing EPs on his Hectare Discs imprint, the Manchester-based DJ and producer returns with his …

HoneyLuv has remixed Jamie Jones and AMÉMÉ’s ‘Pliva’. Out now on Cercle Records, the HoneyLuv remix “ups the ante” on the original track — which was released in 2022 — adding “rasping hi-hats, carnal drums and melodic synth flourishes to send the track skyward”. The remix follows recently released HoneyLuv …

Miami’s Club Space will close temporarily this summer for renovations. From 2nd June, the 2,000-capacity nightclub — voted No. 30 in DJ Mag’s Top 100 Clubs poll 2024 — will temporarily shut down to comply with various building adjustments called for by the construction work of the E11EVEN Hotel and …

Paramida’s Love On The Rocks is toasting its 10th anniversary with a new compilation. ‘Sky Is The Limit’ spans “classic house, prog and balearic influences” and brings together a slew selection of artists reflecting the idea of “chosen family at the heart of the label”. Massimiliano Pagliara and Fantastic Man, …

Elektron has announced the much anticipated Digitakt II, the follow-up to the hugely popular Digitakt sampler. The original unit became one of Elektron’s most popular products, in part for its lower price point compared to other units from the Swedish hardware manufacturer, but also for its great sound, creative features, intuitive …

Propellerhead has announced Reason 13, the latest update to the long-running and foundational music-making software. The latest version upgrades the software’s sequencer, redesigning it for a “faster workflow” and navigation. That speed has been a focus elsewhere too, with a new Edit Area, improved zooming and other workflow tweaks speeding …

Byron Yeates will release a new EP, ‘Time Machine’, later this week via Radiant Records. Have an exclusive first listen to ‘Trip To Eclipse’, with Spray, below. Two years on from his debut solo release, 2022’s ‘Sweat Your Prayers’, the Galway-born, Berlin-based DJ and producer returns with its strobing four-track successor. Much like …

Jamie XX has announced a residency at London’s Venue MOT, running for ten consecutive nights from 16th to 25th May.  According to the release, Jamie is collaborating with Venue MOT to create a bespoke space within the club. Each night will be 300 capacity and feature a different lineup of …

Raji Rags’ debut EP, ‘Congratulations’, is out now. Listen to the five-track record below. The London DJ, producer, radio host, OTIH label head and A&R shared the “experiment” behind the EP’s title in a new Instagram post yesterday, 30th April. “I thought it would be funny to trick social media …